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8.1. SR 01-21-2020
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8.1. SR 01-21-2020
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7/28/2021 10:01:51 AM
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Phase I: Stage One - Deliverables <br />Phase I: Stage One Deliverables: The city of Elk River can expect the following deliverables by the conclusion of this stage of this project: <br />Comprehensive Facility Rate Card: This document will outline all identified assets available for use in a partnership proposals and will <br />include valuations and proposed rates for each element. <br />ProiectSummary Document: This deliverable will outline the goals for the project as stated in interviews conducted by Front Burner and <br />will make recommendations as to the best path for success as well as additional sales opportunities that could be capitalized on by the <br />county at the facility. <br />Like Facility Research: This document shall provide a summary of other facilities in the market specific to current naming rights and <br />valuations on available advertising assets. <br />Partner Prospect List: Document will include names and contacts of the companies that Front Burner initially plans to contact about this <br />unique opportunity. <br />Suggested Naming Rights Valuation, Package Outline and Additional Opportunity Assessment: This document will provide an initial <br />assessment of the value of a naming rights program at the facility as well as a suggested list of assets that should be included in the <br />naming rights proposal. This document will be used later in phase two to create attractive sales materials. Front Burner will also make a <br />recommendation to the City as to the viability of selling additional lesser valued partnerships at the "Presenting" or "Cornerstone" or <br />"Rink Name Entitlement" level assuming that the creation of such packages does not negatively impact the opportunity to sell Naming <br />Rights to the facility. <br />
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