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Phase I: Stage One — Execution Plan <br />Should Front Burner be awarded the opportunity to represent Elk River on this project, work on Phase I, as outlined by the city, <br />would begin immediately. This Phase would include several projects including but not limited to the following: <br />Stage One: Discovery and Valuation <br />Comprehensive Inventory Audit and Site Visit: Within days of beginning work on this project Front Burner will tour the project site <br />for the purpose of gaining a deeper understanding of the available marketing assets that may be utilized in a Naming Rights <br />agreement as well as looking to uncover previously underutilized assets that can be created to make a program more attractive to a <br />potential advertiser. <br />Key stakeholder Interviews: During this first phase of the project, Rinkside Advertising Network will conduct formal interviews with <br />several project stakeholders including but not limited to City Staff, Facility Staff, City Commissioners, any relevant Third -Party Vendors <br />(Web -Site Vendor, etc.) and other regular building users (Local Youth Hockey Associations, High School Athletic Directors, etc.) The <br />purpose of these meetings will be to fully understand the goals and objectives of each group, gather accurate data on site traffic, <br />local road traffic patterns, website activity, etc., begin to build the value proposition that will be presented to potential Naming <br />Rights Partners and uncover opportunities to partner with outside groups so as to strengthen the attractiveness of the Naming Rights <br />Offering to potential partners. <br />