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Description of Approach/Philosophy <br />Front Burner Sports and Entertainment is the local leader in generating revenue and securing naming rights agreements for local properties in <br />the sports, entertainment and arts industries. Leveraging the experience of its President Chris Potenza, and his nearly thirty year career in the <br />sponsorship industry the company takes an aggressive yet systemized approach to generating revenue for its partners. <br />The sales approach it deploys concentrates on key categories that over time have shown to produce the best results in producing partners for <br />similar projects and once a preliminary target list of possible partners has been determined follows a plan that relies on three simple but <br />powerful goals: <br />Be Prepared!: Front Burner invests considerable time and energy to learn the intricacies and nuances of every project and once it is well versed <br />in a project the company takes the time to create a compelling sales story that not only details the differentiating characteristics of an <br />opportunity but also clearly and concisely outlines the benefits the partner will receive from coming on board. <br />Be First!: Many great sales campaigns fail due to lack of outbound effort. Front Burner prides itself in taking an aggressive outbound approach <br />that quickly and efficiently canvasses the markets to bring potential partners to the forefront. <br />Be Creative!: Recognizing that every deal is different, and that every partner has different goals and motivations, Front Burner works hard to <br />create cutting edge solutions that are new and innovative in both their approach and implementation. <br />