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d. Reviewing and analyzing similar government and private-sector naming rights initiatives and their <br /> transferability to Elk River. <br /> e. Recommending additional naming opportunities within the Active Elk River projects,including <br /> pricing levels and terms above and beyond the overall naming rights for the multipurpose facility. <br /> f. Documenting the potential challenges or issues for naming rights opportunities. <br /> Task 2: Naming Rights Program Structure <br /> The successful consultant will recommend a naming rights program structure that complements Active Elk <br /> River and the region, especially the multipurpose facility. This task shall include the following: <br /> a Recommending the best approach for maximizing revenues and other benefits. Specific <br /> recommendations should include length of naming rights terms, category exclusivity and <br /> compatibility guarantees, and discussion of possible reciprocal business activities. <br /> b. Developing the advertising package by determining whether to sell each sponsor placement <br /> individually or bundle the assets into packages. <br /> c. Identifying any feasible alternative approaches. <br /> Task 3: Strategic Plan Naming Proposal <br /> The successful consultant will develop a naming rights proposal to identify and solicit potential clients. This <br /> task should include the following: <br /> a Recommending a process for soliciting and selecting naming rights clients. <br /> b. Constructing a prospect list of organizations,businesses,individuals and nonprofits. <br /> c. Research prospective companies in Elk River and the region that may be interested in naming <br /> sponsorship packages. <br /> d Review community input from meetings, requests made to city officials and from interviews with <br /> business organizations to get leads of priority prospects. <br /> e Implementing the timeline for marketing and negotiation of naming rights agreements with potential <br /> clients. <br /> £ Constructing a preliminary proposal that highlights the naming sponsorship opportunities. <br /> g Developing the required letters of intent and associated agreements necessary to secure sponsors, <br /> naming rights organizations and advertisers. <br /> Phase One Duration <br /> This contract shall remain in effect until August 1, 2020. <br /> City of Elk River—Naming Rights Request for Proposal-3 <br />