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w/ <br /> city Naming Rights Consulting Services <br /> EIL)k Request for Proposal <br /> River <br /> The City of Elk River is seeking qualified and experienced parties to submit a proposal to provide the <br /> service and guidance necessary to acquire a naming rights agreement for its new, state-of-the-art <br /> multipurpose recreational facility. <br /> The facility, currently under construction, is one part of a major investment in the quality-of-life for Elk <br /> River residents made possible by a$35 million Local Option Sales Tax Referendum. On November 6, 2018, <br /> voters overwhelmingly decided to invest in a city plan of amenities that will benefit every generation. The <br /> plan is known as Active Elk River and passed with 6,830 votes in support and 3,702 opposed. Details of the <br /> plan and construction updates can be found at ActiveElkRiver.com. <br /> The multipurpose facility will expand and improve recreation opportunities at the current Elk River Arena <br /> by providing year-round ice, dry floor events, meeting and event space, a 30,000 square-foot turf field <br /> house, catering cafe space for community events, and dedicated senior center facilities. <br /> As part of the construction, the existing Elk River High School softball fields will be relocated across the <br /> street to Lion John Weicht Park. Another component to the Active Elk River plan, Lion John Weicht Park <br /> will become an active athletic complex with ball fields, a 100-person picnic pavilion, modern restrooms, <br /> open green space, concessions, trails, and improved parking. <br /> The selected service provider will be tasked with developing and implementing a strategic plan to identify <br /> the number and market value of user/visitor impressions, develop pricing packages, marketing materials and <br /> strategies, solicit potential naming-rights clients as well as assist in negotiating a naming client agreement. <br /> The services shall be provided in accordance with the terms, conditions, and specifications contained within <br /> this Consulting Services Request for Proposal. <br /> Please submit your proposal by 4:00 p.m., Friday,January 2020, to <br /> Michael Hecker, Parks and Recreation Director <br /> 13065 Orono Parkway <br /> Elk River,MN 55330 <br /> Direct: 763.635.1161 <br /> mhecker(Da ElkRiverMN.gov <br /> City of Elk River—Naming Rights Request for Proposal- 1 <br />