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X11 +Request for Action <br /> River <br /> To Item Number <br /> Mayor and City Council 10.1 <br /> Agenda Section Meeting Date Prepared by <br /> Work Session November 4, 2019 Michael Hecker, Parks and Recreation Director <br /> Item Description Reviewed by <br /> Multipurpose Facility Advertising and Naming Cal Portner, City Administrator <br /> Rights Consultant Contracts Reviewed by <br /> Action Requested <br /> Review and discussion of a proposal for sponsorship program development of the multipurpose facility. <br /> Background/Discussion <br /> At the October 21 work session, City Council discussed professional services naming rights for the <br /> multipurpose facility. Council direction was for staff to create a scope of services for a consultant to <br /> provide professional insights and a plan to pursue advertising and naming rights. <br /> Staff provided John Staley an outline for scope of work. Mr. Staley was able to provide a Phase I scope of <br /> work for his services to identify sponsorship assets of the parks and recreation department. This includes <br /> evaluating those assets,identifying and evaluating packaging strategies and then developing a sponsor <br /> proposal format and forming a marketing strategy. A Phase II proposal is to guide the sales of the <br /> sponsorship assets that were identified in Phase I of the sponsorship program development. <br /> Staff is recommending proceeding with the consulting services Phase I proposal from Staley Consulting. <br /> A process to set up and develop a formal request for proposals could take up to six weeks and this type <br /> of consulting work is unique. Staley Consulting has a proven track record of obtaining millions in naming <br /> opportunities for parks and recreation facilities. <br /> Financial Impact <br /> The total cost for Phase I proposal is to compensate Staley Consulting is $48,000. A phase II proposal <br /> cost depends on the options chosen. <br /> Attachments <br /> ■ Staley Consulting Services Phase I Proposal Contract <br /> ■ Staley Consulting Services Phase II Proposal Contract <br /> The Elk River Vision <br /> A PehoMing community 2a itb revolutionary and spirited resourcefulness, exceptional POWERED By <br /> service, and community engagement that encourages and inspires prosperity INAMIRE1 <br />