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Fdpopnjd!Efwfmpqnfou! <br />Nbslfujoh!boe!Buusbdujpo! <br />(2-day course) <br />Businesses looking to relocate or expand need accurate, <br />up-to-date, and credible information, and communities need <br />rock-solid marketing techniques to reach the needs of the <br />business community. Course participants will learn how to craft their community’s <br />message and explore various communication mediums, including how to <br />best utilize social media and web technologies as an economic development <br />marketing tool. Case studies and sample plans will highlight the dos and don’ts of <br />economic development marketing and attraction. <br />Course Highlights <br />• Site selection fundamentals, including corporate strategies <br />• Identifying target audiences using data-driven techniques <br />• Developing a community marketing plan and brand <br />• Garnering internal and external support for the marketing campaign <br />• Engaging social media and website design to target new markets <br />• Benchmarking, evaluating, and monitoring the marketing plan <br />This course is held in partnership with Minnesota Economic Development Foundation and <br /> <br />This course is held in partnership with Economic Developers Council of Ontario, Inc. <br />FMFDUJWF!DPVSTF <br />See all education courses at iedconline.org/courses <br />