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Division Performance Measures & Goals for 2020 <br />Division:Liquor <br />Completed by:Joe Audette <br />Date:May 20, 2019 <br />Performance Measure2018 Actual2019 Estimated2020 Projected <br />Customer Count284,368284,000285,000 <br />Avg. Sale per Customer$27.63 $28 $28 <br />Gross Profit %28.9%28%28% <br />Labor Costs as % of Sales9.9%11%12% <br />Division Goal Goal Objective/Task <br />New communications positions will help promote a unified <br />"message" paired with liquor transfers and a better knowledge <br />Promote community value of liquor operation to public <br />of where consumer dollars go. We also do community <br />projects <br />Employees will be tasting more products to increase <br />Improve customer experience/serviceknowledge to share with customers. We will do more <br />customer drawings for items and will advertise them better. <br />With the on-going struggle of finding employees getting them <br />Recruit and retain staff <br />to stay longer is a priority. <br />