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It’s time to sign up for our upcoming Free Expert Webinar!   <br />“Opportunity Zone - Marketing Your Zone For Development”  <br />Still have questions about what direction to take your  <br />opportunity zone marketing? Have questions in regards to  <br />finding the right investment, or creating an opportunity  <br />zone fund? Do you have the questions in regarding to  <br />building your community prospectus and getting it in front  <br />of the right people?   <br />Join Sam Howard, Project Specialist of Northeast  <br />Kentucky Development and Kirstie McPherson, Director of  <br />Marketing for Golden Shovel Agency for a webinar where  <br />they will focus on a variety of opportunity zone topics to help answer any remaining questions you have about  <br />the process.  <br />The webinar will be ​April 25th, 11:00 AM- 12:00 PM CDT ​ ​and​ ​registration is free, but space is limited. ​Save  <br />your seat ​here​!  <br />  <br />How is your website doing?   <br />  <br />Having the right metrics is a good first step, but having a  <br />solid website content strategy in place is critical in today’s  <br />digital landscape, because it will also help to reduce the time  <br />and effort investment you need to make for improving  <br />performance. A content strategy will help to guide your plans  <br />for the what, where and when of content creation.  <br />  <br />Don't make your content about you, make it about your audience​. Think about the stories you love. There is  <br />always a reason those stories stand out from the rest, and mainly it will be because they engaged you. Don’t  <br />underestimate the power of social media, it is a great way to amplify your online presence...if you have a  <br />success story, share it with the world!   <br />  <br />At the end of the day, the whole point of reviewing data is to act on the real information you have that shows you  <br />which content gets the most visits, so you can learn what type of content works and what doesn’t. This allows  <br />you to focus on the type of content getting more visits, so you can analyze and review to make better decisions  <br /> <br />Golden Shovel Agency  <br />Groundbreaking Economic Development Communications  <br />  <br />Page​ 4  <br />   <br /> <br />