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  <br />So, how successful has been your website strategy?   <br /> <br />When it comes to website performance, content is king,  <br />and having a solid and consistent content strategy,  <br />coupled with best SEO practices, is the best way to ensure  <br />a successful performance of your website. It takes time to  <br />build an audience and community awareness, but having a  <br />content management strategy in place, will help to reduce  <br />the time and effort investment your organization needs to  <br />make in order to become relevant in your industry and get  <br />the best out of your marketing efforts.   <br />  <br />Just keep in mind:​ Don't make your content about you, make it about your audience​. Think about the stories  <br />you love. There is always a reason those stories stand out from the rest, and mainly it will be because they  <br />engaged you. Digital content is just the same. Competition for your audience's attention is fierce and it never  <br />ends. If you want to stand out, you have to find a way to make your content more engaging to them. Also, don’t  <br />underestimate the power of social media, they are a great way to amplify your online presence, whether is for  <br />sharing a success story or highlighting the most recent changes in your hometown. If you have a success story,  <br />share it with the world!   <br />  <br />We know for a fact, that clients who consistently share stories and keep their audience aprissed on the latest  <br />news in their area, are the same ones who see consistent growth in their website traffic and its overall  <br />performance, so don’t forget to follow the equation: Content Strategy + Consistency + Community Awareness =  <br />Successful website strategy.  <br />  <br />  <br />We hope that 2018 was truly a year of growth, innovation, progress, and development for you. Certainly, it was  <br />that for us and we look forward to starting another great year with our clients and friends. Cheers!  <br />  <br />Stay connected,  <br />  <br />The Golden Shovel Team.  <br />  <br />  <br />  <br />  <br /> <br />Golden Shovel Agency  <br />Groundbreaking Economic Development Communications  <br />  <br />Page​ 5  <br />   <br /> <br />