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Understanding how EV drivers make decisions about charging I American Public Power ... Page 7 of 11 <br /> lane availability to gasoline prices in various regions. <br /> "What motivates someone in Hawaii might be different than what motivates someone in <br /> Tennessee or Nebraska," said data scientist Jamie Dunckley. <br /> A clear commonality is that EV owners are the best promotion for EVs. Utilities can play <br /> a strong role in helping them have a good experience so they will encourage peers to <br /> join the club. <br /> "When someone buys an EV, it can be overwhelming in terms of thinking about what <br /> they can do next and how charging works," she said. To address this problem, Dunckley <br /> gave the example from Arizona's Salt River Project, which offers a $50 Amazon card to <br /> EV buyers who provide their contact information. The public power utility then includes <br /> them in a group that receives educational information and invitations to EV events. <br /> "If the EV owners are having a great time with their EVs, they will tell other people about <br /> it," she said. <br /> Tags Infrastructure (/Tags/Infrastructure) <br /> Topics Electric Vehicles (/Topic/Electric-Vehicles) <br /> https://www.publicpower.org/periodical/article/understanding-how-ev-drivers-make-decisi... 7/30/2018 <br />