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developers can be and we know the job is demanding. We wanted to offer the opportunity for you to  <br />just listen and learn and take a little time for yourself to hear from your peers. In this webinar, Golden  <br />Shovel Agency introduced a panel of economic developers who have experienced success and are  <br />leading their communities through growth and transformation. This was a great opportunity for some  <br />personal growth without having to travel to a conference or take time away and each economic  <br />developer had the chance to tell its own story. ​Did you miss the live session? ​Watch the recording  <br />here!  <br />●“Advance SEO for Economic Developers: A Look Behind the Curtain” - ​Advanced SEO involves a  <br />complex process that begins with a content strategy. Ultimately, the goal of search engine optimization  <br />(SEO) is for a website to pull up at the top of an organic search. With so many websites available,  <br />Google spiders have to crawl websites to determine what they are about and then to determine if a site  <br />is authoritative/valuable or not. This allows them to make an instant determination as to which site is  <br />going to be provide someone with the information they are search for. So, what matters when it comes  <br />to SEO? Golden Shovel Agency took the lead to demystify advance SEO and also shared content  <br />strategies on this free webinar. ​Watch the recording here!  <br />●“Attracting a Millennial Workforce” - ​Communities around the nation are continually asking  <br />themselves the same question: how do we attract, engage, and keep a millennial workforce? In this  <br />expert webinar, Kirstie McPherson, Director of Marketing of Golden Shovel, presented about how to  <br />actively engage millennials in your community while working to attract new ones. This webinar covered  <br />a wide variety of generational tools that you can use to better engage, attract, and retain, millennials in  <br />your workforce. ​Watch the recording here! <br />●“Immersive Video for Economic Development” - ​How do you reach a CEO sitting in a boardroom, a  <br />thousand miles away or across the world? How do you capture the imagination and attention of a site  <br />developer sitting at their mahogany desk, sifting through a mile-high stack of proposals? Elite  <br />communities have discovered the answer – virtual reality. In this webinar, you can learn how 360 VR  <br />technology is being used by economic developers as a business and workforce attraction tool.​ ​Watch  <br />the recording here!  <br />Save your seat for our upcoming Free Expert Webinars! <br />“Somewhere Between Site Selection and Storytelling” ​July  <br />12th, 11:00 AM - 12:00 PM CDT  <br />Economic development organizations face hard choices. To encourage investment  <br />and job growth, they must make certain decisions. They cannot be all things to all  <br />people. To a large degree, an EDO must bet on certain aspects of a community to  <br />be effective. Site selection is a changing landscape, staying on top of the current  <br />trends and features is important for your local economic development. Knowing how to tell the story to match  <br /> <br />Golden Shovel Agency  <br />Groundbreaking Economic Development Communications  <br />  <br />Page​ 3  <br />   <br /> <br />