10.2. SR 08-06-2018 - Laserfiche WebLink

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-N ands c,+ lk" (o, z Springsted August 6, 2018 Mayor Dietz and City Councilmembers Mr. Calvin Portner, Administrator Ms. Lori Ziemer, Finance Director City of Elk River 13065 Orono Parkway Elk River. MN 55330 RE: Services Related to Referendum Communication Springsted Incorporated 380 Jackson Street, Suite 300 Saint Paul, MN 55101-2887 Tel: 651-223-3000 Fax: 651-223-3002 www.springsted.com Springsted was asked to provide information regarding services we offer to enhance communications to the community related the proposed referendum asking whether or not a sales tax should be authorized to support financing several projects including, arena improvements, community meeting/activity space, a synthetic turf field house, senior center facility improvements, youth athletic complex improvements, Lions Park improvements (consisting of any or all of meeting space and demo/utility space enhancements to Lions Park Center, additional playfields, parking lot improvements, trail improvements, and community picnic pavilion addition), Lake Orono park improvements, dredging of Lake Orono and trail improvements. Our services are communication services and guidance to develop a communication strategy for the election. This service is not a lobbying activity. We are not persuading or promoting a certain outcome. Rather, we are assisting by helping the City communicate in an efficient manner what is being asked and the impact to the community, as a whole and individually, based on certain assumptions. The chart below lists a menu of options we are prepared to undertake in order to assist the City. The two we believe are most useful at this juncture are (red highlighted letters in the chart): (1) the on-site consultation to City Council and administration related to planning, organizing and executing referendum, and (2) annotated registered voter file and target structure Public Sector Advisors