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Memo to Planning Commission/CU 03-18 <br /> July 22,2003 <br /> Page 3 <br /> • It is staff's opinion that the illuminated canopy does not serve the same purpose as the <br /> product signs. It's purpose is to draw the driver's attention to the site. Once they are looking <br /> at the canopy they will notice the product sign. Even though only 24" of the canopy will be <br /> directly lighted,it will appear that the entire canopy is illuminated.The Commission should <br /> look at possible alternatives to brightening up the site such accent lighting on the building. <br /> • <br /> III <br />