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<br /> Von
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<br /> Chapter 5. Recommendations for Corridor
<br /> Planning and Design
<br /> When asked why he robbed banks,Willie Sutton, a gen- Attractive and well-planned corridors can prompt visi-
<br /> tleman robber from the 1930s, is said to have replied, tors to extend their stay or make a return trip; encourage
<br /> "because that's where the money is."Figuratively, at least, appropriate development or redevelopment; and attract
<br /> the same logic can be used to justify local efforts aimed people for the first time.Moreover,when visual enhance-
<br /> at improving the appearance and operation of urban road- ment programs are part of a larger scheme that addresses
<br /> way corridors. Because, when it comes to traffic and devel- the operational aspects of roadway planning and design,
<br /> opment, the roadway and the roadside are where it's at. the potential benefits are even greater.The findings of this
<br /> Establishing higher standards for site planning and study suggest that a number of general and specific tech-
<br /> design within corridor areas is important because these niques can be effectively used to improve or preserve the
<br /> areas have such a profound impact on our perceptions character of corridors.
<br /> of community character. Planning strategies that seek to Think big, but begin with a focus. The number, size,
<br /> capture and enhance those features that make communi- and condition of important corridors will vary among
<br /> ties special should not be dismissed as mere window dress- communities. Some will have only one major corridor;
<br /> ing. Improving the appearance of corridor areas can have others are likely to have several that require immediate
<br /> positive effects that transcend the superficial facelift. attention. Ultimately, the selection of a study area should
<br /> be based on need and efficacy. It is important to devote
<br /> resources to those corridors that are highly visible to tour-
<br /> Corndor planning practices can make a difference even in ist and visitor traffic, but those factors need to be consid-
<br /> nontraditional settings, as this auto park in Cerritos, California, ered in the context of existing development and owner-
<br /> .strates. ship patterns. For instance, corridor planning will likely
<br /> be more effective and more readily evident (an impor-
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