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COMMUNITY BRAND <br /> Utilize community brand strategies to effect necessary changes to strengthen and enhance community <br /> image <br /> STRATEGIES <br /> ➢ Continue to implement and enhance marketing plan that reflects the Powered by <br /> Nature brand, identifies desired target market(s), and complements other local efforts <br /> to promote the community internally and externally <br /> ➢ Maintain existing and build new community support for the Powered by Nature brand <br /> ➢ Establish benchmarks for performance measurement <br /> ACTION STEPS <br /> • Distribute window clings and larger windows signs of the logo <br /> • Promote the brand, engage residents, and distribute materials at expos (3x per year) and at <br /> events such as Realtors' Day, Leadership Elk River, and Manufacturers Connection <br /> • Create profiles on first-tier business owners in Salesforce—a tracking software used to record <br /> information on local businesses and visits <br /> • Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a <br /> search engine optimization analysis. <br /> • Promote Public Art Installation and research opportunities to expand public art within the city. <br /> 5 <br />