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Focus Group Series of 4 Sessions with Telephone Survey Sample of 400 People <br />15 People <br />Type of Sample Convenience sample, based upon who <br />is willing and able to participate <br />Representativeness Citizens with more intense feelings <br />likely to respond, potentially biasing the <br />results <br />Probable Response 10%-40% <br />Rate <br />Accuracy of Questionable; group dynamics may <br />Results invalidate results; not statistically <br />projectable <br />Fieldwork Time 4-8 weeks <br />Cost Moderate, depending on recruitment <br />and reminder costs, as well as <br />incentives <br />Get in Touch <br />The Morris Leatherman Company <br />3128 Dean Court <br />Minneapolis, MN 55416 <br />Phone: 612.920.0337 <br />Random sample, including pre -designated target <br />households and substitutions <br />Random samples can be projected statistically to <br />the entire population within specific limits of <br />accuracy <br />90%+ <br />Statistically significant; e.g., 400 respondents <br />provide results within f 5.0% of the entire <br />population 95% of time <br />4 weeks <br />Moderate, depending on size of questionnaire <br />and size of sample <br />