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• MEMORANDUM—Snyder's Variance Application May 30, 2000 First request: The store is presently permitted two exterior signs, which Snyder's is proposing to place on the East side of the building, which will give them identification for the North bound Hwy 169 traffic and on the South side, which will give them identification from their parking lot , the shopping center to the South and traffic on Freeport Avenue.. The center owner will be allowed to erect a pylon sign on which Snyder's will share space. The pylon is to be erected near the Southeast corner of their building. The limitation of this sign is that their sign band will only be two (2) feet high, which will limit their lower case letters to 18 inches in height so it will have limited visibility from School Street intersection and the high speed traffic on Hwy 169. Snyder's is requesting the right to place a sign on the North side of the building, which will have visibility from School Street and for the South bound traffic on Hwy 169. Without this signage they have absolutely no identity to their building from the North. As it is pointed out above, to eliminate one of the other two signs would eliminate identification from another direction. • The need for the additional signage and variance is the result of several factors over which the applicant has no control: 1. There is the change in elevation between the site and Hwy 169 that restricts visibility of the store. This is the area where building identification is extremely important, given the volume of traffic on 169. 2. The primary access to the site is from the rear of the Snyder's building. Even if a customer has noted the location of the store from the highway, there has to be identification to locate the building from both School Street and Freeport Avenue. Second request: Snyder's is also requesting the right to place three "1 Hr. Photo" signs on three sides of the building. The City has indicated its approval for the placement of a "1 Hr. Photo" sign on the South side of the building, below and as a part of the "Snyders Drug Store" sign. Snyder's feels that that placement of the "1 Hr. Photo" sign is too low on the building and reduces the impact of the sign. _ The 1 Hr. Photo service is an extremely important marketing tool for Snyder's, as the service is offered in all of its store locations and is very effective service for pulling customers into their stores. It is also a service offered by Walgreen's, Snyder's primary competition in the Twin City Metro Area.