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II Area 1 : Architectural Guidelines: • Building Materials and Color <br /> IP Priority Improvement #5: Signage <br /> 1. ,,, -"*."- - Signage has always been an important factor in the success <br /> . •,...-,;<:..;'` of any business, and the success of a Main Street relies on ■ Lighting <br /> ,,,,p, �' 0%11 i' the continuity of the stores along its curb. The building and <br /> I► <br /> 1.:--:---'...•x ...,..11--s sign must work together as one element to sell the entire <br /> '� image:aprideful,safe and prosperous business. <br /> '" _1F- rtz g P P Signage <br /> sit ., 1 i I 9 '�'_;, :; ; I ;11‘ <br /> Standardization of signage is important in historically <br />. ._ -- - significant regions. Sign clutter reduces overall <br /> Before effectiveness, but with standardized sizes and placement <br />• patrons can visibly identify businesses easier and with less <br /> III confusion. A Main Street with every sign a different size <br />• - -. - . _ and height only distracts from the business district and can <br /> 111 \ make it difficult for patrons to locate a store. The use of light <br />• i �• �� _ • �_ E�' painted or metal letters on a dark flat background is preferred <br /> _ over plastic. Locate the sign above the canopy line, but <br /> le <br /> : r" - :-1 1, ' below the first row of windows(for multiple-story buildings). <br />• — • ,ii <br /> , Internally lit cabinet signs or signs displaying a vendor's logo <br /> : � - should not be used. Let the building, awning, windows and <br /> ' Pi . . <br /> r(, - � �— lighting work with the sign to draw attention to each <br /> f. !`' A .... <br /> business. <br /> • <br /> I, IIMMINIMIMII <br /> • � •, �% n 1-7:7 4.4 <br /> l L_ L ` • Awnings <br /> _____ .11 - _mow <br /> • K - ��.__ __.__ _ • —_•- - _ .._ j • Windows and Doors <br /> • �A : - 0 C <br /> 4 Design Improvement Strategy—A Guide Plan for Historic Payne Avenue 122 <br /> A <br /> 01.0 <br /> • III III <br />