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Memo to the Planning Commission/CU 00-11 April 25,2000 Page 2 1111 Clinic at the Elk River Plaza PUD. At that time, the Elk River Plaza Planned Unit Development Agreement was amended as follows: (04) A 19-foot tall monument sign on Lot 2, Block 1, Elk River Plaza 4th Addition, and an 8-foot tall monument sign on Lot 3, Block 2, Elk River Plaza as shown on the approved site plan. In the records, staff could not find an elevation of the approved 19-foot monument sign or any notes on the site plan indicating the proposed sign height. The staff memorandum indicated that the amount of sign area proposed was 80 square feet. In preparation for the public hearing, staff prepared videotape simulating the proposed pylon sign at the 19-foot height and a 30-foot height utilizing the Utilities boom truck. Images were taken from the immediate surroundings and from Highway 169. Simulation Observations Staff concluded from the simulation that a 19-foot high sign would not visible from Highway 169 and would be below the existing conifer trees. A 30-foot sign would be visible from Highway 169 and does not appear out of scale or character with its surroundings. The proposed 30-foot sign would be smaller than the Burger King sign to the north and would better fit the site. • Sign Area City Ordinance defines sign area as: • ...the area of the largest face including its border area. If a sign has an irregular shape or has open spaces within its border, the sign area shall be the area of the smallest single rectangular figure that encloses it. If the sign is composed of two or more individual cabinets or other structures containing advertising messages, the sign area shall be the sum of all the areas of the individual cabinets or structures including their border areas.... A comparison of signs along the Highway 169 corridor shows that the proposed sign is most closely aligned with the Hillside Crossing development in regards to the amount of commercial space, sign area and the number of tenants identified on the sign. From this comparison, it appears that the request for greater sign area is reasonable. Development Height Width Sign Area #Tenants Approx. SF on sign Retail Elk River Crossing 30 FT 16 FT 225 SF 4 400,000 SF Elk Park Center 30 FT 16.66 FT 200 SF 2 375,000 SF Hillside Crossings 2(Menards) 27 FT 34 FT 330 SF 4 247,745 SF Hillside Crossings(Coburns) 24 FT 15 FT 101.05 SF 2 80,234 SF Proposed Sign 30 FT 13.33 FT 126 SF 3 61,500 SF Hillside Crossing Retail Center 25 FT lOFT 150 SF 2 24,000 SF \\elkriver\sys\shrdoc\planning\stevewen\pcmmo\cu00-11.doc