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<br /> Local Option Sales Tax Analysis for Elk River, MN 17 <br />General Merchandise Stores <br />16.1 percent of total taxable retail and service sales <br />The 14 stores in this category sell general merchandise and <br />are unique because they have the equipment and staff <br />needed to sell a large variety of goods from a single location. <br />This includes department stores, superstores, dollar stores, <br />and variety stores. <br /> ($Millions) <br />Actual taxable sales $42.80 <br />potential sales $32.95 <br />= $ variance $9.85 <br /> = as % of potential 29.9% <br /> <br /> <br /> <br /> <br />Unadjusted Trade Area Analysis <br /> <br />Potential sales to residents $32.95 <br />Surplus (local preference and non-residents) $9.85 <br /> Total $42.80 <br />Non-resident share per group 23.0% <br /> <br />Analysis with Adjustments <br />Residents' $ share $29.96 <br />Non-Residents' $ share $12.84 <br /> Total $42.80 <br />Non-resident share per group 30.0% <br /> <br /> <br />Analysis and Recommendations for General Merchandise Stores <br />The initial analysis shows a significant surplus in this large category, <br />which accounts for 16 percent of all retail and service taxable sales. <br />Interviews with managers of these general merchandise store in <br />Sherburne County led Extension to conclude that some non-resident <br />shopping is happening, especially in the summer months due to <br />increased traffic. With this context in mind, Extension set non-resident <br />spending at 30%, up from 23% <br /> <br /> <br />