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<br /> Local Option Sales Tax Analysis for Elk River, MN 14 <br />Gas/Convenience Stores <br />2.4 percent of total taxable retail and <br />service sales <br />This merchandise group covers 8 retailers <br />selling convenience items at a store that also <br />sells fuel. <br /> ($Millions) <br />Actual taxable sales $6.28 <br />-Potential sales $4.95 <br />= $ variance $1.32 <br /> = as % of potential 26.7% <br /> <br /> <br />Unadjusted Trade Area Analysis <br /> <br />Potential sales to residents $4.95 <br />Surplus (local preference and non-residents) $1.32 <br /> Total $6.28 <br />Non-resident share per group 21.1% <br /> <br /> <br />Analysis with Adjustments <br /> <br />Residents' $ share $4.65 <br />Non-residents' $ share $1.63 <br /> Total $6.28 <br /> Non-resident share per group 26.0% <br /> <br />Analysis and Recommendations for Gas Station/Convenience Stores <br />The initial trade area analysis indicates that non-residents account for 21 <br />percent of sales. Having heard from retailers about the importance of <br />visitor traffic in the summer and the clear uptick in traffic in the summer, <br />Extension increased the non-resident sales to 26 percent <br /> <br /> <br /> <br /> <br /> <br />