5 PCSR 08-24-1993 - Laserfiche WebLink

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CUP, Larry Leitschuh Page 2 August 18, 1993 • any function by relocating the retail space and consuming the corridor with theater. EXTERIOR IMPROVEMENTS Minor modification along the front of the theater will include a new canopy, expanded sidewalk area and installation of landscaped planters . Also, an architectural element will be constructed that identifies the theater. The maximum height allowed is 35 feet, which is 13 feet above the existing building. PARKING The existing shopping center from County Market to Pamida, excluding the existing and proposed theater space, is approximately 85,000 sq ft of net usable space. Based on a standard retail parking formula of one space per 200 sq ft of floor area, 425 stalls are required. The shopping center presently has 588 parking stalls available. However, by including the ten screen theater ( 1, 700 seats) and applying a conservative parking ratio of one space for every four seats, 425 stalls are required for the theater alone. Therefore, there is a deficit of 262 parking stalls ( 850 required less 588 provided) that must be demonstrated on a plan that can be installed if parking problems occur in the future. The • applicant has submitted a plan which illustrates that the required parking of 850 stalls can be accomplished, if necessary. Since the mall is made up of a variety of businesses that all have different peak hours of operations, it is unlikely all 850 stalls will be required at one time. Therefore, staff is recommending the additional parking stalls be installed based on customer demand and as the shopping center foresees the needed space. The only exception to this would be if parking impacted public streets, which would authorize the City to require parking be improved. SIGNAGE In 1987, the City Council approved a signage package for the theater allowing a total of 525 sq ft of sign area (see Attachment A) . The theater elected to place six 75 sq ft panels on the east elevation ( facing Highway 169) and one panel at the entrance facing Freeport. As part of the expansion, additional signage is being requested. Attached to this memo are building elevation drawings illustrating proposed additional signage facing Highway 169 and Freeport Avenue. Staff originally had concerns with the amount • of signage facing Freeport Avenue and the residential area to the west. Therefore, the applicant has agreed to reduce the signage facing Freeport Avenue.