05-18-1987 CC MIN - Laserfiche WebLink

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Page 2 City Council Minutes May 18. 1987 e 5.2. Sign Request for the Expansion of the Elk River Plaza PUD The Building and Zoning Administrator noted that the first portion of this request was for future tenants in the mall to be under the same regulations as the existing tenants. which is stated in the resolution adopted by the City Council in September of 1986. He explained that these regulations consist of two 32 square foot signs; one in the front and one in the back. Mr. Rohlf further indicated that the Planning Commisson recommended approval of this request. Mr. Rohlf noted that the second part of this request was for the proposed theater. He noted they are requesting 800 square feet of signage. Mr. Rohlf stated that the Planning Commission recommended 500 square feet of signage as a total for the front and back to be used at the theater's discretion with the exception that no changeable copy be allowed on the Highway 169 side of the building. COUNCILMEMBER TRALLE MOVED TO APPROVE THE SIGNAGE REQUEST WHICH WOULD ALLOW FUTURE BUSINESSES IN THE EXPANSION OF THE ELK RIVER MALL THE SAME AMOUNT OF SIGNAGE AS ALLOWED FOR THE CURRENT BUSINESSES AS STIPULATED IN THE RESOLUTION APPROVED BY THE CITY COUNCIL IN SEPTEMBER OF 1986. COUNCILMEMBER DOBEL SECONDED THE MOTION. THE MOTION PASSED 4-0. e Councilmember Tralle stated he would like the reasoning why the Planning Commission recommended no changeable copy on the Highway 169 side. Planning Commission Representative Morton stated that the Planning Commission's reasons were as follows: 1) Amount of traffic on 169; 2) Sign would present a traffic hazard; 3) Approval would go against a similar request by the County Market; 4) Excessive square footage of signage; 5) Construction to begin on 169 intersection; 6) Signage would be a distraction to the drivers; 7) The request for 800 square feet exceeds the total Pamida signage amount. Councilmember Holmgren stated that Burger King. McDonalds and Prairie House have changeable signs on Highway 169 and further stated he has not seen nor heard of any accidents on the highway related to these signs. He stated he did not feel safety hazard was a valid argument for not allowing a changeable sign on Highway 169. Councilmember Tralle stated he concurred with Councilmember Holmgren. He stated he has driven by many different movie theaters and all have changeable copies from major roadways. He stated the nature of the theater business demands a changeable copy. Counci1member Tralle indicated his objection to County Market's request was because he was opposed to advertising for other products. He stated he felt this type of sign was similar to billboards. Councilmember Tralle also indicated that since the City agreed to have a mall on the highway. they must agree to have signage on the highway. e Councilmember Dobel indicated he concurred with Councilmembers Tralle and Holmgren.