11.3. SR 03-05-2018 - Laserfiche WebLink

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�GnC O�nT Some lessons learned from 2016 failed Referendum:" • Not enough public input sessions I • Informational marketing materials went out too late • Not enough detail explained in project "why" and "what happens if Referendum fails" • Could have done better job of understanding economic impact and value a new facility would bring to city • Could have done a better job embracing all youth sport associations and ensuring project scope was fully understood • Did we deliver the message about looking to the future needs of the community? What we know now: • public trust and project understanding are low • The community doesn't feel as if their voices have been heard • We have an opportunity to do better for all in the community • We cannot over -communicate! Where do we go from here: LISTEN. CONNECT. EMPOWER. • Organize Council -led, community-based task force to re-evaluate community needs and determine if the current "Plan B" facility moves Elk River in the right direction. Task Force is led by public relations professional. o Task Force could include: • all city commission chairs • members from each youth sports organization ■ Chamber of Commerce representatives ■ Community leaders • General "at -large" community members ■ Business community representatives ■ High School and youth athletes • Senior Center representatives • staff Next steps: • Understand and determine recreation field use fees. o Fairness across the board • Recreation programming priority list and budget o Understand long-term goals of recreation needs and wants o Long-term solution to capital improvements • What is GOAL for new facility? Still to combine failing infrastructure? (Arena, Lions Park Center, Senior Activity Center) Boost economic development near new facility? YMCA build -out?