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<br />Marketing the city as a destination in 2017 <br /> <br />We continue to partner with Sherburne County, Greater MSP, and Minnesota Marketing Partnership <br /> <br />through the Minnesota Department of Employment and Economic Development (DEED). The <br />partnerships allow us the opportunity to leverage our current marketing budget, attend market visit s, <br />conferences and trade shows that revolve around our four targeted industries. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />We <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Staff connected with the Minnesota Twins, Vikings, Wild and Timberwolves through paid advertisements in <br />each affiliates yearbook. Each ad increased the city’s exposure by over 10,000 impressions. The city was one <br />of several sponsors of the annual Minnesota Familiarization (FAM) Tour, which was attended by six site <br />selectors from all over the country and Asia. <br />Also during 2017 staff moderated a data center forum, participated in an EDAM webinar with Xcel Energy, <br />Great River Energy, Dakota Electric and GreaterMSP, presented at the Real Estate Journal Data Center <br />Summit and exhibited at the annual MNCAR Expo and the annual Elk River Chamber Golf Tournament. <br />2017 Advertisements <br />Magazines Subscribers Cost Cost/impression <br />10 333,250 $26,899 $0.08 <br /> <br />Advertisements in over ten different publications increased the number of impressions over last year from <br />147,200 to 333,240 subscribers this year at an expense of $0.08/impression. The advertisements showcased a <br />new Vibe/Pulse look to the city’s logo. The Pulse represents a visual aspect of the city’s “Powered by <br />Nature” brand. <br />