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EOty1� ,.,�� Request for Action <br /> River <br /> To Item Number <br /> Mayor And Council 4.8 <br /> Agenda Section Meeting Date Prepared by <br /> Consent December 18, 2017 Steve Benoit,Recreation Manager <br /> Item Description Reviewed by <br /> Parks and Recreation Marketing Contract Michael Hecker, Parks and Recreation Director <br /> Reviewed by <br /> Cal Portner, City Administrator <br /> Action Requested <br /> Approve,by motion, a Sales and Marketing Agreement with Blaze Advertising. <br /> Background/Discussion <br /> The Elk River Ice Arena solicits advertising as a revenue source to offset facility operations and <br /> maintenance. <br /> The city currently has an advertising agreement with RinkSide Advertising. RinkSide packages ice arena <br /> dasher boards from multiple arenas to regional and national clients. <br /> The Arena has a number of advertising opportunities with local companies. <br /> The city entered into an agreement in 2016 with the Decklan Group to manage Ice Arena and Athletic <br /> Complex advertising opportunities with regional businesses interested in longer-term contracts with <br /> multiple ad spaces. The Decklan Group opted to withdraw from the contract. Blaze Advertising has <br /> expressed their desire to manage these advertising opportunities. <br /> The city retains the right of refusal for ads and has a termination clause if the partnership is found to not <br /> be in our best interest. <br /> Financial Impact <br /> The goal is to increase revenue for both the arena and the recreation department. There is no cost to the <br /> city. <br /> Attachments <br /> ■ Sales and Marketing Agreement <br /> The Elk River Vision <br /> A PehoMing community 2a itb revolutionary and spirited resourcefulness, exceptional POWERED By <br /> service, and community engagement that encourages and inspires prosperity INAWRE1 <br />