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APPENDIX ENERGY CITY COMMISSION <br /> INTERVIEWS <br /> Allison: How do you see Energy City and Powered by Nature, do you see them working <br /> together or as two separate messages,or how do you see the relationship? <br /> I think Powered by Nature is more of a tagline, but without knowing the meaning behind it and <br /> without effectively communicating that meaning. At the same time, effectively communicating <br /> Energy City is where we need to go. Is it a sustainability message,we need to put more substance <br /> behind it. <br /> Allison: Do you see that as the Energy Commission's role? <br /> I do because that is the mission and vision for the community. The mission for the Energy City <br /> Commission is to be innovating and involve the community in what it means, so to involve them <br /> we need to communicate it better. <br /> Allison: Do you see Energy City as a brand? <br /> I see it as a brand that is evolving and developing. <br /> Allison: How do you see Energy City being perceived by the Elk River community? <br /> That is a great question. I think it more of a tagline. I don't think it is necessarily a way of life or <br /> lifestyle,but that is what we are striving to be. <br /> Allison: In you current efforts to promote Energy City, what do you think has worked well <br /> to communicate and educate the City? <br /> Well, I think the first is that being one of the pioneers in the Green Step Cities initiative and <br /> incorporating that program and helping to evolve the messages there and demonstrating <br /> leadership to other cities. <br /> Allison: Right, along with the Energy City Commission, do you work with the City or other <br /> agencies to promote Energy City? <br /> 0 <br /> Page 74 UNIVERSITY of ST.THOMAS <br /> EIV-ERGYCITY <br /> Opus College of Business <br />