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TABLE OF CONTENTS <br /> Contents <br /> Executive Summary 1 <br /> Introduction 2 <br /> Project Overview 2 <br /> Secondary Research 4 <br /> Energy City's Origin and History 4 <br /> The Energy City Commission 5 <br /> 10-year Action Plan 6 <br /> Energy City Initiatives 7 <br /> Energy City Stakeholders 9 <br /> The City of Elk River as a Sustainable City 10 <br /> Secondary Research Takeaways 11 <br /> Qualitative Research 12 <br /> Methodology for In-depth Interviews 12 <br /> Themes from the Energy City Commission In-depth Interviews 13 <br /> Energy City Commission:Initial Involvement 13 <br /> Energy City Commission: Brand Identity 14 <br /> Energy City Commission: Role 15 <br /> Energy City Commission:Relationship between Powered by Nature and Energy City 15 <br /> Energy City Commission:Promotion and Communication 16 <br /> Themes from the City of Elk River Residents In-depth Interviews 16 <br /> City of Elk River Residents: City Image 17 <br /> City of Elk River Residents: Energy City Brand Image 17 <br /> City of Elk River Residents: Energy Efficiency and Sustainability 18 <br /> City of Elk River Residents: Relationship Between Powered by Nature and Energy City 18 <br /> City of Elk River Residents: Promotion and Communication 19 <br /> Qualitative Research Takeaways 20 <br /> Quantitative Research 22 <br /> Methodology for Survey 22 <br />