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QUANTITATIVE RESEARCH <br /> 86 percent of respondents said that it is important, somewhat important, or extremely important <br /> that the City of Elk River is a state leader,while 79 percent said it is important that it is a national <br /> leader and 74 percent said it is important that it is an international leader (Figure 5). <br /> Figure 5 <br /> City of Elk River, Leadership <br /> 35% <br /> 30% <br /> 25% <br /> 20% <br /> 15% <br /> 10% <br /> 5°%o% <br /> Not at all Slightly Important Somewhat Extremely <br /> important Important Important Important <br /> ■State leader ■National Leader ■International Leader <br /> How important is it to you that the City of <br /> Elk River is a state, national,and Not at all Slightly Somewhat Extremely <br /> international leader in energy efficiency? important Important Important Important Important Total <br /> State leader 5% 10% 31% 24% 31% 100% <br /> National Leader 12% 10% 29% 24% 26% 100% <br /> International Leader 19% 7% 29% 29% 17% 100% <br /> ENERGY CITY: PROMOTION AND COMMUNICATION <br /> Our team asked the City of Elk River residents about their local news consumption habits. <br /> We found that most respondents received their local news from social media, while newspapers, <br /> television,and the radio were equally as popular (Figure 6). <br /> 0 <br /> Page 27 UNIVERSITY of ST.THOMAS <br /> EfV-ERGYCITY <br /> Opus College of Business <br />