8.2. SR 09-18-2017 - Laserfiche WebLink

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QUALITATIVE RESEARCH sustainability, the relationship between Powered by Nature and Energy City, and promotion and communication opportunities. CITY OF ELK RIVER RESIDENTS: CITY IMAGE During the in-depth interviews, our team asked the City of Elk River residents about their city and nearly all of the residents had positive feelings. They liked that the City of Elk River has the "small town feel'; where everything is conveniently located and contains the necessary amenities. Specifically, one City of Elk River resident said that, "it is not as busy as some cities...it's convenient, without being too big or too small," while another liked that it is a "small bedroom community, close to Minneapolis." In this sense, they appreciated that the City of Elk River has natural beauty and contains parks and recreation activities, while a few residents mentioned the City of Elk River's uniqueness in having Great River Energy, which turns garbage into energy, and a wind farm. Nevertheless, two residents were skeptical and felt that the City of Elk River was expanding too quickly at the expense of quality of life. CITY OF ELK RIVER RESIDENTS: ENERGY CITY BRAND IMAGE Our team asked the City of Elk River residents about Energy City, and six out of the 17 (or 35 percent) of respondents said that they had "seen" or had "heard" of the designation. They said they had heard of Energy City either through word of mouth, their kids' schools taking tours of the demonstration sites, or on the City of Elk River's Facebook page.Yet, of these City of Elk River residents, their responses lacked confidence, and only three people knew or connected that Energy City was related to the City of Elk River's values for energy efficiency and sustainability and its demonstration sites, like GRE, and the Energy Consumption Reports. Although it is 0 Page 17 UNIVERSITYof$T.THOMAS EN-ERGYCITY Opus College of Business