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HOUSING DEMAND ANALYSIS <br />residents in assisted living were couples. There are a total of 108 age /income - qualified seniors <br />needing assistance in the PMA including both couples and singles. <br />We estimate that roughly 60% of the qualified market needing significant assistance with ADLs <br />would either remain in their homes or less service - intensive senior housing with the assistance <br />of a family member or home health care, or would need greater care provided in a skilled care <br />facility. The remaining 40% could be served by assisted living housing. Applying this potential <br />market penetration rate of 40% results in demand for 49 assisted living units in 2010. <br />We estimate that a portion of demand for assisted living units in the PMA (40 %) will come from <br />outside the PMA. Applying this figure results in total potential demand for 82 market rate <br />assisted living units in the PMA. <br />Next, existing assisted living units are subtracted from overall demand. We have adjusted the <br />competitive number of units based on an estimated 15% of units that are occupied by lower - <br />income seniors using the Elderly Waiver program, to pay for their services in an assisted living <br />environment. Overall, we subtract 47 competitive units (after accounting for a 7% vacancy <br />rate) from the demand potential, resulting in 35 units of excess demand for assisted living <br />housing in the PMA. <br />By 2020, total excess demand for market rate assisted living units in Elk River is projected to <br />increase to 47 units. <br />Estimated Demand for Memory Care Housing <br />Table HD -8 presents our demand calculations for market rate memory care senior housing in <br />Elk River in 2015 and 20120. <br />Demand is calculated by starting with the estimated Elk River senior (age 65 +) population in <br />2015 and multiplying by the incidence rate of Alzheimer's /dementia among this population's <br />age cohorts. According to the Alzheimer's Association (Alzheimer's Disease Facts and Figures, <br />2007), 2% of seniors ages 65 to 74, 19% of seniors ages 75 to 84, and 42% of seniors ages 85+ <br />are inflicted with Alzheimer's Disease. This yields a potential market of 299 seniors in Elk River. <br />Because of the staff - intensive nature of dementia care, typical monthly fees for this type of <br />housing are at least $4,000 and range upwards of $5,000 when including service packages. <br />Based on our review of senior household incomes in Elk River, homeownership rates and home <br />sale data, we estimate that 30% of seniors in Elk River would have incomes and /or assets to <br />sufficiently cover the costs of memory care housing. This figure takes into account married <br />couple households where one spouse may have memory care needs and allows for a sufficient <br />income for the other spouse to live independently. Multiplying the number of seniors with <br />MAXFIELD RESEARCH & CONSULTING, LLC 94 <br />