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 The fire or police chief will be the spokesperson for emergency situations such as fires, <br />accidents, or other public safety emergencies unless notified by the mayor or city administrator <br />to the contrary. <br /> Personal opinions don’t belong in official city statements. <br /> <br />Guidelines for Personal Communications <br /> <br />It is important to remember personal communications may reflect on the city, especially when commenting <br />on city business. The following guidelines apply to personal communications including social media, <br />newspaper letters to the editor, reader’s comments in newspapers, and personal endorsements. <br /> Remember that what you write is public and will be for a very long time. It may also be spread <br />to large audiences. Use common sense when using email or social media sites. It is a good idea <br />to refrain from sending or posting information that you would not want your supervisor or <br />other employees to read, or that you would be embarrassed to see in the newspaper. <br /> The city expects its employees to be truthful, courteous, and respectful towards supervisors, co- <br />workers, citizens, customers, and other persons associated with the city. Do not engage in name- <br />calling or personal attacks. <br /> If you publish something related to city business, identify yourself and use a disclaimer such as, <br />“I am an employee of the City of Elk River. However, these are my own opinions and do not <br />represent those of the City of Elk River.” <br /> City resources, working time, or official city positions cannot be used for personal profit or <br />business interests, or to participate in personal political activity. For example, a building <br />inspector shall not use the city logo, email, or working time to promote his/her side business as <br />a plumber. <br /> Personal social media account names or email names should not be tied to the city. For example, <br />ElkRiverCop. <br /> <br /> <br />Social Media <br /> <br />The city has a “page” in Facebook, not a “group.” Facebook pages offer distinct advantages, including <br />greater visibility, customization, and measurability. <br />1. Pages must adhere to the following standards: <br /> The type of page is “government.” <br /> The city communications coordinator will standardize and provide all site displays to include the <br />city logo and other pertinent information. <br /> Will be based on a template to include city branding and style. The communications coordinator <br />will provide the template. <br /> A social media application shall not be used unless it serves a business purpose, adds to the user <br />experience, comes from a trusted source, and is approved by the city administrator. A year-long <br />strategy plan must be submitted in order to implement a new application. The city wishes to <br />ensure that sanctioned applications are kept to a sustainable number, policies are followed, and <br />branding is consistent. <br /> All passwords must be provided to the communications coordinator. <br /> <br /> <br />3 <br />