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Task Force Strengths_ Weaknesses_ Onnortunities_ and Threats (SWOT) Analvsis <br />STRENGTHS <br />WEAKNESSES <br />OPPORTUNITIES <br />THREATS <br />Neighborhood Schools <br />Small and limited geographic area <br />New retail and business uses <br />Compering retail both locally (internal) and from <br />surrounding communities (external) <br />River <br />Small critical mass <br />New customer base <br />Lack of commuter rail stop in Downtown <br />Businesses that are easily accessible <br />Limited interest in going <br />Rehabilitation of existing buildings <br />Downtown by people <br />Possible bypass of Highway 10 <br />Nice homes <br />More public gathering spaces for social <br />Everyone knows your name <br />activities <br />Continued expansion of Otsego/Highway 101 <br />Churches <br />area <br />Age of existing real estate <br />Outdoor dining <br />Authentic small town character <br />Traffic issues (congestion, increased traffic, <br />(buildings) <br />Lack of reinvestment <br />Blank slate north of railroad tracks <br />crossing Highway 10, etc) <br />Opportunity for individually <br />Highway 10 and railroad divides <br />More riverfront development <br />Value of housing stock going down <br />owned businesses (affordable and <br />area and people don't want to cross <br />non national chain) <br />More access to River <br />Land speculators (buying homes and renting them <br />Limited access to River <br />until they can put together large enough parcel to <br />Personal Touch —Everyone knows <br />Tie north and south areas together <br />develop on) <br />your name <br />Parking <br />More residential development <br />Economic fluctuations in general <br />Nostalgia/ sentiment <br />No grocery store <br />Moving west of Downtown to develop <br />Noise (Highway 10 and railroad) <br />Identifiable location <br />Lack of variety in businesses <br />Enhance Handke Center <br />Not leasing out existing retail in new redevelopment <br />Variety of services <br />Not pedestrian friendly (snow <br />issues, biking, etc) <br />Current redevelopment efforts lend <br />ro ects <br />P 1 <br />Charm/Character (fights, <br />credibility <br />Land locked for River access/trail <br />streets, etc.) <br />Traffic congestion <br />to outside investors <br />Market saturation <br />Local financial institutions <br />Delivery trucks <br />(anchors) <br />North Star Rail and depot location <br />Raising rents for existing businesses <br />Lack of fine dining <br />Safe environment <br />Screen railroad tracks and create buffers <br />Through traffic <br />Lack of benches or places to sit outside <br />Public gathering places (new <br />Put in trail system along the River <br />Increasing land acquisition costs <br />park) <br />New residents have an unfamiliarity <br />with Downtown <br />Promote an authentic Downtown <br />Changes in eminent domain laws <br />Proximity to Otsego retail <br />Limited connectivity of north and <br />Incubator businesses <br />Fearof change <br />Heritage/history <br />south areas <br />Corridor to cross Highway 10 and railroad <br />Lifestyle to support Downtown (convenience, price <br />Connectivity (Highway 10, rail <br />Market saturation <br />tracks <br />vs. nostalgia, lack of interest and lack of <br />road and transportation) <br />Attract more residents to live Downtown <br />wanted/needed services) <br />Public facilities in close proximity <br />Cost to upkeep aging real estate <br />(City Hall, Library, future YMCA) <br />Interest in viable business that wants to expand (no <br />are to expand to Downtown or viability is no longer <br />there since interest has moved elsewhere in the <br />community) <br />November 19, 2012 - Part IV, page 3 - <br />