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<br />. <br /> <br />\e <br /> <br />~e <br /> <br />ArfSoup Elk River Area Community Arts Festival <br /> <br />them with the creativity of participating artists, we plan to provide experiences <br />that will be educational and informational, as well. <br /> <br />Most festival activities will be free of charge, except the theater performances <br />will have a minimum charge. The strategies of low-to-no charge admissions and <br />involving as many community members and organizations as possible in the <br />festival events will help to increase attendance in order to promote and unite the <br />. arts in this 20 mile long geographic area of approximately 30,000 people. <br /> <br />We will promote ArtSoup with gusto! <br />The Advertising and Promotion Committee has already begun <br />contributing articles on arts activities to the Elk River Star News, the Crow River <br />News, the Frontier (Zimmerman), and the Sherburne County Citizen <br />newspapers. Nearing the date of the festival, we will place ads in one or two key <br />papers. In July 1998, we had a booth in the four day Sherburne County Fair. <br />ArtSoup festival posters and brochures will be posted and distributed in <br />strategic areas throughout the four cities. We will use sponsor kits with festival <br />buttons to promote the festival and secure financial and in-kind contributions. <br />Advertising stuffers will be sent in a local bank's statement mailing. <br />A large ad in the ISO #728 Community Education Catalog will be mailed <br />to about 20,000 residents in March. Outdoor signs and banners are planned. <br />Notices will be in the 13 district schools' newsletters in the spring. <br />A huge sculpture of a kettle with ArtSoup symbols, accompanied by <br />details about the arts festival, will be placed in a prominent public place early in <br />the year. Festival directories will be distributed to regional motels and other <br />appropriate public sites. We placed our festival in the Midwest Art Fairs <br />February 1999 issue. <br />Our coffee gatherings for artists at the Olde Main Eatery serve as <br />newsworthy events to help promote the festival, as well as opportunities for <br />artists to collaborate and network. We will continue to make personal <br />presentations to community organizations about our ArtSoup community arts <br />festival and enthusiastically promote the event through word of mouth. <br /> <br />-7- <br />