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co-location facility. Aligned is renovating over 550,000 sq. ft. of an old Honeywell facility. Staff met with <br /> DartPoints, H5Data Centers, SubZero Engineering,Colliers International, and Involta. <br /> Social Media/Tweeting: <br /> During the various trade shows, staff tweets via our Twitter feed. Staff also re-tweets posts from our <br /> various sponsors. <br /> Market/Site Visits: <br /> The city and Dan Weber from Sherburne County hosted a site visit with Kylle Jordan,the Metro Business <br /> Development Representative from DEED. Kylle is the new rep for our area and was touring all the <br /> certified shovel ready sites. <br /> Video(s): <br /> Staff is currently working with the city's video production team to produce a short video highlighting the <br /> Nature's Edge Business Park development. The project will include stories and footage from Morrell <br /> Oversize, Gatr Trucking and Sportech Inc. Production is expected to start in the next couple weeks.The <br /> video will be aired on the city's YouTube Channel and on the EDA/HRA website/webpage. <br /> Marketing/Newsletter: <br /> The Signature Packet/Portfolio and the Community Profile is finally completed. Staff has distributed the <br /> profile at trade shows, conferences and during market visits. Staff has submitted the marketing packet to <br /> EDAM for their Marketing Award. <br /> Advertising: <br /> During the last two quarters of the year we have advertised in four different trade industry publications <br /> and local organizational directories. A new venture was with the Minnesota Vikings organization.The <br /> city took out a 1/4 page ad in the Viking game program.The program is distributed to suite ticket holders <br /> along with attendees who purchase the program for$10 at each home game. The total cost of the ad was <br /> $3,000 with an impression rate of over 10,000/game. Staff was also approached by the Minnesota Wild <br /> team with the same offer. Staff is currently working on an ad that will be in the MN Wild game program. <br /> EDA/HRA Website: <br /> The new EDA/HRA Website is up and running. Our contract with the Golden Shovel Agency (GSA) <br /> includes content strategies. Staff is currently working with GSA on content that will populate the news <br /> feed. We have been receiving quarterly analytic reports which show the number of hits/page views each <br /> of the page receives. Staff will facilitate an analytics update to the EDA on a quarterly basis. <br /> Sponsorships: <br /> The city sponsored the annual Real Estate Journal's Energy Summit and the annual Data Center Summit <br /> in partnership with ERMU.Tom Sagstetter from ERMU presented at both of the events. The <br /> sponsorships included an exhibit booth where staff distributed some of their informational packets and <br /> various swag. The summits average between 100-150 attendees. <br /> Financial Impact <br /> Funding for trade shows, marketing and advertising are included in the 2016 budget. <br /> Attachments - N/A <br />