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Eclty1� ,.,�� Request for Action <br /> River <br /> To Item Number <br /> Mayor and City Council 4.8 <br /> Agenda Section Meeting Date Prepared by <br /> Consent November 7, 2016 Cal Portner, City Administrator <br /> Item Description Reviewed by <br /> Sales and Marketing Agreement <br /> Reviewed by <br /> Action Requested <br /> Approve,by motion, a Sales and Marketing Agreement with Decklan Group. <br /> Background/Discussion <br /> The Elk River Ice Arena solicits advertising as a revenue source to offset facility operations and <br /> maintenance. <br /> On September 6, 2016, the Council approved an advertising agreement between the city and RinkSide <br /> Advertising. RinkSide packages ice arena dasher boards from multiple arenas to regional and national <br /> clients. <br /> The Arena has a number of advertising opportunities with local companies. <br /> The Decklan Group will package Ice Arena and Athletic Complex advertising opportunities with regional <br /> businesses interested in longer-term contracts with multiple ad spaces. <br /> The city retains the right of refusal for ads and has a termination clause if the partnership is found to not <br /> be in our best interest. <br /> Financial Impact <br /> The goal is to increase revenue for both the Ice Arena and recreation department. There is no cost to the <br /> city. <br /> Attachments <br /> ■ Sales and Marketing Agreement <br /> POWERED 6T <br /> Template Updoted 4/14 INAWRE1 <br />