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<br />NSP AJvonlage f,rvice'"
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<br />Call now to sign up ::.w~.=-~:",~..
<br />1-800-238-7378 .. .. ::,,~~,=r:"'=:"=~'~~:f:','
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<br />'yOo.... any questions, please, call NSPAdvantage Service at: ~
<br />1-S00 ~ ~Y.238-7378 r;:f J.
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<br />NSP~Smiuofrt.. d1...difl"e"n'''mc.~
<br />No...........t.ichplul""'ohoooo, k'. tho.ma:lC<ll<!
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<br />Women in the knowIm
<br />
<br />NSP Advantage Service wanted to get the word out
<br />about their appliance. service plan and attract new
<br />sign-ups. The challenge was to differentiate them-
<br />selves from the/competition and attract the
<br />attention of smart,:women on-the-go.
<br />
<br />I did it with this contemporary "woman's club"
<br />campaign including direct mail, billboards and
<br />radio. I focused on the women themselves and the
<br />results of the smart decision they made to sign up
<br />for NSP Advantage Service. Awareness went up from
<br />66% to 71 % and actual use increased from
<br />17% to 22%.
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