8.2. ICESR 08-23-2016 - Laserfiche WebLink

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V. LEVELS OF SPONSORSHIP Level 1 - Council Approval Required: Offers of sponsorship that are for terms of five or more years, or are projected to generate substantial revenue,and/or that involve naming rights for any city facility, shall require the approval of the City Council. This level could include designated portions of city facilities, such as naming rights for a specific athletic field or a specific room within a city facility. Level 2 -Department Director Approval Permitted: Offers of sponsorship that are for terms of three to five years,are projected to generate $90,000 or less and do not involve any naming rights may be approved by the department director responsible for the particular facility or service,who may also execute the sponsorship agreement. A director may refer proposals of sponsorship or sponsorship agreement within his/her authority level to the administrator for approval. Level 3 -Departmental Staff Approval Permitted: A department director may delegate the authority to approve offers of sponsorship and to execute sponsorship agreements for sponsorships that are within the director's authority and are for terms of one year or less and projected to generate less than$5,000 per year to an appropriate staff member. All such approvals shall be in consultation with the director. VI. PUBLIC ACCESS TO SPONSORSHIP OPPORTUNITIES Public access to information about sponsorship opportunities is important: 1. to create an open and fair process and to protect against disputes related to sponsorships that are category exclusive; 2. to market available sponsorship opportunities in an open and efficient manner allowing both the potential sponsor and the city to negotiate efficiently. Unless other provisions are made by standard procedure,each department with sponsorship opportunities should endeavor to make information about potential sponsorship opportunities available through the city's website and other appropriate means. VII. CRITERIA FOR REVIEW OF SPONSORS AND OFFERS OF SPONSORSHIP Sponsorships of city facilities and services are maintained as a nonpublic forum.Although the city recognizes and confirms that entering into a sponsorship agreement is not an endorsement of that sponsor or its services or products, sponsorships do imply some affiliation between the city and the sponsor. Therefore,no potential sponsor and no offer of sponsorship will be approved that might compromise the public trust or the public's perception of the city's ability to act in the public interest, or that the city deems might have a negative impact on its mission,image or values. The city also intends to preserve its right and discretion to exercise full editorial control over the placement, content, appearance,and wording of all sponsorship recognition messages. The city may make distinctions on the appropriateness of sponsors on the basis of the sponsorship recognition message but not on the potential sponsor's viewpoint. City of Elk River Sponsorship Policy Page I 3