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Division Performance Measures & Goals for 2017 <br />Division: lice Arena <br />Completed by: Rich Czech <br />Date: IJUIY 14, 2016 <br />Performance Measure <br />2015 Actual <br />2016 Estimated <br />2017 Projected <br />Ice Hours Sold <br />4,424.5 <br />4,430 <br />4,450 <br />Break Away Participants <br />281 <br />300 <br />310 <br />Learn To Skate Participants <br />324 <br />335 <br />350 <br />Open Skate Participants <br />1,290 <br />1,340 <br />1,375 <br />Open Hockey Participants <br />2,246 <br />2,315 <br />2,340 <br />Division Goal <br />Related Goal Objective <br />Identify creative programming opportunities. <br />Expand off season usage by expanding <br />Survey customers on the types of programs they would like to see. <br />programs and increasing ice sales <br />Expand marketing ideas that will capture <br />Find specific social media outlets to target these customers. <br />customers that typically don't participate in <br />skating. <br />Market the website to drive people to it. <br />Create items that increase interaction between customers and the arena. <br />Provide a fun and friendly experience to all our <br />Train staff to use positive reinforcement when following policies. <br />customers <br />Evaluate operation margins and food choices of <br />Seek input from staff, customers, vendors, and other resources to develop new <br />the concessions. <br />ideas to increase sales. <br />