8.1. SR 07-18-2016 - Laserfiche WebLink

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MARKET ANALYSIS City of Elk River, MN Feasibility Study * Page 1 Section II – Demographic Summary & Market Review Ballard*King & Associates (B*K) as part of a larger project team led by JLG, has been contracted by the City of Elk River to complete a Feasibility Study for Community Recreation Center. The following is a summary of the demographic characteristics of the service areas along with recreation and leisure participation standards as produced by the National Sporting Goods Association (NSGA), also included in participation information provided by the National Endowment of the Arts (NEA). B*K accesses demographic information from Environmental Systems Research Institute (ESRI) who utilizes 2010 Census data and their demographers for 2015-2020 projections. In addition to demographics, ESRI also provides data on housings, recreation and entertainment spending and adult participation in activities. All of this data helps describe the community of the City of Elk River. B*K utilizes information from the NSGA and NEA as they are some of the thorough reports available on activities that could take place in a community recreation center. B*K receives no financial gain by citing these sources or using their services. Service Areas: A community recreation center that located in and funded by the City of Elk River should serve the residents. As such a primary service area has been identified as the boundaries of City of Elk River proper. In addition, to the primary service area a secondary service area has been identified by the steering committee Primary Service Areas are defined as the distance people will travel on a regular basis (a minimum of once a week) to utilize a facility or its programs. Use by individuals outside of this area will be much more limited and will focus more on special activities or events (tournaments, etc.). Service areas can vary in size with the types of components in the facility. A center with active elements (pool, weight cardiovascular equipment area, gym, track, etc.) will have a larger service area than a more passively oriented facility. Specialized facilities such as a sports field house, ice arena or competitive aquatic venue will have a bigger service area, making them more of a regional destination. Service areas can flex or contract based on a facility’s proximity to major thoroughfares. Other factors impacting the use as it relates to driving distance are the presence of alternative service providers in the service area. Alternative service providers can have an effect on membership, daily admissions and the associated penetration rates for programs and services. APPENDIX B APPENDIX B