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<br /> <br />MARKET ANALYSIS <br />City of Elk River, MN <br />Feasibility Study * <br />Page 53 <br />Table AG – Percentage of U.S. Adult Population Viewing or Listening to Art Broadcasts or <br />Recordings, 2008 (online media included) <br /> <br /> Percentage Millions of Adults <br />Jazz 14.2% 31.9 <br />Classical Music 17.8% 40.0 <br />Latin or Salsa Music 14.9% 33.5 <br />Opera 4.9% 11.0 <br />Musical Plays 7.9% 17.8 <br />Non-Musical Plays 6.8% 15.3 <br />Dance 8.0% 18.0 <br />Programs about the visual arts 15.0% 33.7 <br />Programs about books/writers 15.0% 33.7 <br /> <br />As in previous years, more Americans view or listen to broadcasts and recordings of arts events <br />than attend them live. <br /> <br />• The sole exception is live theater, which still attracts more adults than broadcasts or <br />recordings of plays or musicals (online media included). <br />• Classical music broadcasts or recordings attract the greatest number of adult listeners, <br />followed by Latin or salsa music. <br />• 33.7 million Americans listened to or watched programs or recordings about books. <br /> <br />Chart T – Percentage of U.S. Adult Population Attending Arts Performances: <br /> <br /> <br />0.0 <br />5.0 <br />10.0 <br />15.0 <br />20.0 <br />25.0 <br />30.0 <br />35.0 <br />40.0 <br />Jazz Classical <br />Music <br />Latin/Salsa Opera Musical Plays Non-Musical <br />Plays <br />Dance Viscual Arts Books/Writers <br />31.9 <br />40.0 <br />33.5 <br />11.0 <br />17.8 <br />15.3 <br />18.0 <br />33.7 33.7 <br />Ag <br />e <br />Millions of Adults <br />APPENDIX B