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<br /> <br />MARKET ANALYSIS <br />City of Elk River, MN <br />Feasibility Study * <br />Page 51 <br />Table AE – Median Age of Arts Attendees: 1982-2008 <br /> <br /> Rate of Change <br /> 1982 1992 2002 2008 2002-2008 1982-2008 <br />U.S. Adults, Average 39 41 43 45 +2 +6 <br />Jazz 29 37 43 46 +4 +17 <br />Classical Music 40 44 47 49 +2 +9 <br />Opera 43 44 47 48 +1 +5 <br />Musicals 39 42 44 45 +1 +6 <br />Non-Musical Plays 39 42 44 47 +3 +8 <br />Ballet 37 40 44 46 +2 +9 <br />Art Museums 36 39 44 43 -1 +7 <br /> <br />Long-term trends suggest fundamental shifts in the relationship between age and arts attendance. <br /> <br />• Performing arts attendees are increasingly older than the average U.S. adult. <br />• Jazz concert-goers are no longer the youngest group of arts participants. <br />• Since 1982, young adult (18-24-year-old) attendance rates have declined significantly for <br />jazz, classical music, ballet, and non-musical plays. <br />• From 2002 to 2008, however, 45-54-year-olds – historically a significant component of <br />arts audiences – showed the steepest declines in attendance for most arts events. <br /> <br />Chart S – Percentage of U.S. Adult Population Attending Arts Performances: <br /> <br /> <br />0 <br />5 <br />10 <br />15 <br />20 <br />25 <br />30 <br />35 <br />40 <br />45 <br />50 <br />Jazz Classical <br />Music <br />Opera Musical <br />Plays <br />Non-Musical <br />Plays <br />Ballet Art Museums <br />Ag <br />e <br />1982 1992 2002 2008 <br />APPENDIX B