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<br /> <br />MARKET ANALYSIS <br />City of Elk River, MN <br />Feasibility Study * <br />Page 49 <br />taken place five times since 1982, allowing researchers to compare the trends not only for the <br />total adult population but also for demographic subgroups.15 <br /> <br />The participation numbers for these activities are national numbers. <br /> <br />Table AC – Percentage of U.S. Adult Population Attending Arts Performances: 1982-2008 <br /> <br /> Rate of Change <br /> 1982 1992 2002 2008 2002-2008 1982-2008 <br />Jazz 9.6% 10.6% 10.8% 7.8% -28% -19% <br />Classical Music 13.0% 12.5% 11.6% 9.3% -20% -29% <br />Opera 3.0% 3.3% 3.2% 2.1% -34% -30% <br />Musical Plays 18.6% 17.4% 17.1% 16.7% -2% -10% <br />Non-Musical Plays 11.9% 13.5% 12.3% 9.4% -24% -21% <br />Ballet 4.2% 4.7% 3.9% 2.9% -26% -31% <br /> <br />Smaller percentages of adults attended performing arts events than in previous years. <br /> <br />• Opera and jazz participation significantly decreased for the first time, with attendance <br />rates falling below what they were in 1982. <br />• Classical music attendance continued to decline – at a 29% rate since 1982 – with the <br />steepest drop occurring from 2002 to 2008 <br />• Only musical play saw no statistically significant change in attendance since 2002. <br /> <br />Chart R – Percentage of U.S. Adult Population Attending Arts Performances: <br /> <br /> <br />15 National Endowment for the Arts, Arts Participation 2008 Highlights from a National Survey. <br />APPENDIX B