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<br /> <br />MARKET ANALYSIS <br />City of Elk River, MN <br />Feasibility Study * <br />Page 42 <br />access information about Sports & Leisure Market Potential. The following information <br />illustrates participation rates for adults in various activities in the Primary Service Area. <br /> <br />Table AA – Market Potential Index for Adult Participation in Activities6 <br /> <br />Adults participated in: Expected <br />Number of Adults <br />Percent of <br />Population <br />MPI <br />Aerobics 1,861 10.9% 122 <br />Baseball 836 4.9% 109 <br />Basketball 1,455 8.5% 102 <br />Bicycle (road) 1,924 11.2% 115 <br />Football 936 5.5% 109 <br />Ice Skating 485 2.8% 110 <br />Jogging/Running 2,884 16.9% 132 <br />Pilates 565 3.3% 118 <br />Soccer 700 4.1% 109 <br />Softball 678 4.0% 116 <br />Swimming 3,089 18.1% 114 <br />Tennis 879 5.1% 121 <br />Volleyball 694 4.1% 115 <br />Walking for Exercise 5,253 30.7% 110 <br />Weight Lifting 2,372 13.9% 131 <br />Yoga 1,447 8.5% 118 <br /> <br />Expected # of Adults: Number of adults, 18 years of age and older, participating in the activity in the Primary <br />Service Area. <br />Percent of Population: Percent of the service area that participates in the activity. <br />MPI: Market potential index as compared to the national number of 100. <br /> <br />This table indicates that the overall propensity for adults to participate in the various activities <br />listed is greater than the national number of 100 in all 16 instances. In many cases when a <br />participation number is lower than the National number, primary factors include a lack of <br />facilities or an inability to pay for services and programs. <br /> <br />Below are listed those sports activities that would often take place either in an indoor community <br />recreation facility, aquatic facility, or near, and the percentage of growth or decline that each has <br />experienced nationally over the last ten years (2005-2014). <br /> <br />6 The data is based upon national propensities to use various products and services, applied to local demographic <br />composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. <br />ESRI forecasts for 2015 and 2020. <br />APPENDIX B