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<br />COMMUNITY BRAND <br />Utilize community brand strategies to effect necessary changes to strengthen and enhance community <br />image <br />STRATEGIES <br />Continue to implement and enhance marketing plan that reflects the Powered by <br /> <br /> <br />Nature brand, identifies desired target market(s), and complements other local efforts <br />to promote the community internally and externally <br />Maintain existing and build new community support for the Powered by Nature brand <br /> <br /> <br />Establish benchmarks for performance measurement <br /> <br /> <br />ACTION STEPS <br /> <br />Distribute window clings and larger windows signs of the logo <br /> <br /> <br />Promote the brand, engage residents, and distribute materials at expos (3x per year) and at <br /> <br />events such as Realtors’ Day, Leadership Elk River, and Manufacturers Connection <br /> <br />Create profiles on first-tier business owners in Salesforce – a tracking software used to record <br /> <br />information on local businesses and visits <br /> <br /> <br /> <br /> <br />Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a <br /> <br />search engine optimization analysis. <br /> <br />Promote Public Art Installation and research opportunities to expand public art within the city. <br /> <br /> <br /> <br />5 <br /> <br />