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Staff created a monthly newsletter in Constant Contact highlighting a business/project which is sent to <br />site selectors, developers, and contacts made during trade show events. The EDA will be added to the <br />list. The mailing list has over 1,050 contacts and the program allows contacts to opt out if they choose. <br />The program also tracks the number of opens and hits to the highlighted business’s website. The first <br />email that went out had an open rate of 20%. <br /> <br />Advertising: <br />During the first six months of the year we have advertised in four different trade industry publications <br />and local organizational directories. The total reach for all publications as of June 20, 2016, were 137,200 <br />subscribers at an expense of $11,115.00 which brings the total cost of impressions to $0.08. <br /> <br />An article on Data Centers published in the May/June 2016 edition of Business Xpansion Journal <br />included a section on Elk River. City Staff and ERMU were both quoted in the article. A full page <br />advertisement was also included in the edition. <br /> <br />EDA/HRA Website: <br />Over the last several months, staff has worked with Golden Shovel Agency on the creation of the new <br />EDA/HRA website. The EDA reviewed the site during a soft launch at their May meeting. The <br />EDA/HRA website went live on June 22. <br /> <br />Staff from Economic Development, Communications and Administration attended an administrative <br />training course through Golden Shovel Agency. The training allows staff administrative authority to <br />update the site and keep the information current. <br /> <br />We will receive monthly analytic reports which show the number of hits/page views each of the page <br />receives. Staff will facilitate an analytics update to the EDA on a quarterly basis. <br /> <br />Sponsorships: <br />The EDA was a Diamond Sponsor of the Economic Development Association of Minnesota (EDAM) <br />Summer Conference in Duluth. The conference was well attended by Economic Development <br />professionals from around the state. Staff received the opportunity to have a display booth where we <br />were able to meet and greet attendees, distribute the Community Profile, the Annual Report and various <br />swag. <br /> <br />st <br />We will be a hole sponsor at the Elk River Chamber of Commerce annual golf tournament on July 21 <br />which attracts more than 140 golfers. The sponsorship allows the opportunity to meet every golfer as <br />they tee off at each hole. <br /> <br />We will partner with ERMU on an Energy Summit hosted by Real Estate Journal. The summit averages <br />300-350 attendees annually and we will have a booth to distribute promotional materials and meet <br />attendees and the opportunity for Tom Sagstetter to present on an energy related topic. <br /> <br />Financial Impact <br /> <br />Funding for trade shows, marketing and advertising are included in the 2016 budget. <br /> <br />Attachments <br /> <br />N/A <br /> <br /> <br />