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Sponsorships and outside entities that the city deems to be unsuitable for the specific <br /> audience or contrary to the community standards of appropriateness for the facility or <br /> service are prohibited,including the following subject matters: <br /> ■ Promotion of the sale or consumption of tobacco products or depiction of the use of <br /> tobacco products; <br /> ■ Alcoholic beverages, and establishments that are licensed to sell and primarily do sell <br /> alcoholic beverages,including bars;provided, however that food service establishments <br /> or places of lodging may be authorized as sponsors only when the sale of alcohol is <br /> incidental to providing food service or lodging. Limited sponsorships that include <br /> alcohol pouring rights may be considered for events or facilities at which alcoholic <br /> beverages are sold. Sponsorships by the City of Elk River Municipal Liquor Stores may <br /> be deemed acceptable. <br /> ■ Commentary, advocacy or promotion of issues, candidates, campaigns or organization of <br /> a social,political, religious or rhetoric nature; <br /> ■ Depiction in any form of nudity or semi-nudity,profanity, obscenity or lewdness or <br /> characterizations which suggest, depict or promote any such element or sexually oriented <br /> products,activities or materials; <br /> ■ Promotion in any form of illegal drugs,illegal drug use,illegal drug paraphernalia or <br /> characterizations which suggest or depict the promotion or glorification of any such <br /> projects, activities or materials; <br /> ■ Use of language or descriptive material which when taken in form and context is deemed <br /> to be unsuitable for or contrary to community standards of appropriateness for <br /> governmental use for family publications; <br /> ■ Use of words,language, representations or descriptive material of any kind having more <br /> than one meaning or connotation, one of which would otherwise be prohibited under <br /> this policy; <br /> ■ Inclusion of materials, depictions,promotions or offerings which are the type prohibited <br /> by, or by their nature would violate, any postal restrictions or regulations or any federal, <br /> state or local law, rule or regulation. <br /> Every sponsorship offer shall also be evaluated by taking into consideration the personalities <br /> and characteristics of the average attendee of each facility or service proposed for <br /> sponsorship and the mission,values, and image of the City. <br /> The following criteria shall also be considered in evaluating every offer: <br /> ■ The extent and prominence of the sponsorship recognition message; <br /> ■ The aesthetic characteristics of the sponsorship recognition message; <br /> ■ The importance of the sponsorship to the mission,values and image of the city; <br /> ■ The level of support proposed to be provided by the sponsor; <br /> ■ The cooperation necessary and degree of support from other city departments to <br /> implement the sponsorship; <br /> ■ The value of the resources that is provided to the city in fulfilling its overall mission; <br /> ■ Factors that might affect or undermine public trust or public confidence in the city's <br /> impartiality or interfere with the efficient delivery of services or operations,including, <br /> but not limited to,the existence of, or possibility for, conflicts of interest between the <br /> sponsor and city officers, employees, or city affiliates; the potential for the sponsorship <br /> City of Elk River Sponsorship Policy <br /> Page 1 4 <br />