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April 14, 2016 <br />To Whom It May Concern, <br />We are requesting an amendment to the current PUD agreement for the Starbucks located at 19171 <br />Freeport Ave., Elk River, MN 55330 to allow standard wall signage according to Starbucks's brand. The <br />signage proposed is typical of all drive-thru Starbucks restaurants and is necessary to maintain brand <br />cohesion and recognition. In order to increase visibility from the highway and increase business at this <br />location, we are requesting to change out the existing STARBUCKS COFFEE letters that currently exist <br />with the new circle logo. <br />Please see the attached signage images and elevations. Below is a description and reasoning for the <br />proposed signage. All illuminated signage will use energy efficient LEDs and are part of the rebranding of <br />Starbucks in efforts to create a stronger brand image and aid in the flow of traffic at drive thru stores. <br />East Elevation (the side with the drive thru window) - <br />12" Illuminated Channel Letters "STARBUCKS COFFEE" replace with Starbucks circle logo wall sign <br />This is the traditional Starbucks brand to identify the store on the east side of the complex. This <br />will also bring the branding for Starbucks at this location consistent on all elevations. <br />North Elevation - <br />12" Illuminated Channel Letters "STARBUCKS COFFEE" replace with Starbucks circle logo wall sign <br />This is the traditional Starbucks brand to identify the store on the north side of the complex. <br />This will also bring the branding for Starbucks at this location consistent on all elevations. <br />Sincerely, <br />Jodi Smelser <br />864.516.4182 Cell <br />864.233.0401 Phone <br />864.242.2240 Fax <br />Hilton Displays <br />125 Hillside Drive <br />Greenville, SC 29617 <br />