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City of <br />Elk az <br />— <br />River <br />Request for Action <br />To <br />Item Number <br />Mayor and City Council <br />7.3 <br />Agenda Section <br />Meeting Date <br />1june <br />Prepared by <br />Public Hearin� <br />20, 2016 <br />BrieAnna Simon, Planner <br />Item Description <br />Conditional Use Permit to Amend Elk Park <br />Center PUD Signage — Hilton Displays/ Starbucks, <br />19179 Freeport Avenue <br />Reviewed by <br />Zack Carlton, Planning Manager <br />Reviewed by <br />Cal Portner, City Administrator <br />Action Requested <br />Approve, by motion, the Conditional Use Permit amending the Elk Park Center Planned Unit <br />Development sign regulations. <br />Background/Discussion <br />Case No. CU 16-13 <br />The applicant is requesting an amendment to the current Elk Park Center Planned Unit Development <br />(PUD) agreement to allow standard wall signage according to Starbucks's brand. The applicant is <br />proposing to update the PUD agreement to allow multi -tenant buildings facing an arterial road to <br />increase their wall signage to 15% of the facade area. The proposed sign area is consistent with recent <br />changes to the sign code for properties along Highway 169, but preserves the sign area limits for <br />buildings away from the highway. <br />Staff proposes the updated sign language to read as shown below: <br />f. Wall Signs (Multi Tenant Building) <br />4. No signage shall be permitted on the sides or rear of the building, other than that <br />required for delivery identification or traffic control. For sides of buildings facing an <br />arterial road, one sigft not exceeding 20 square feet shall be allowed, the total wall <br />sign area shall not exceed 15 percent of facade area. Businesses in multi - <br />tenant facilities shall be allowed their proportionate share of permitted wall <br />sign area. <br />5. Attachment D illustrates a typical wall sign. <br />///O/✓////1011 <br />' l��ll■II■II <br />1 <br />Staff is supportive of this amendment in order to be consistent with other similar highway commercial <br />districts. The proposed changes meet the request from Starbucks. <br />P a w E R E U 6 Y <br />NaA f RE] <br />